Melnyk Roman

Senior Strategic Partnership Executive

About

Results-driven Strategic Partnership Executive with 10 years of experience in the advertising industry, specializing in comprehensive client management and high-impact sponsorship campaign execution for global brands. Proven ability to leverage advanced analytics and cross-functional collaboration to drive campaign efficiency, inform strategic decisions, and secure new business opportunities within competitive markets.

Work Experience

Senior Strategic Partnership Executive

ZenithOptimedia Ukraine

Apr 2014 - May 2024

Led strategic partnerships and managed comprehensive advertising campaigns for a diverse portfolio of international clients, ensuring high-impact results and fostering strong client relationships.

  • Orchestrated the planning, launch, and control of high-impact sponsorship advertising campaigns for a portfolio of major international clients, including Nestle, L'OrĂ©al, Bacardi, and Raiffeisen Bank Aval, consistently achieving campaign objectives.
  • Developed comprehensive analytical reports leveraging specialized media software (Markdata, Galileo) to provide deep insights into market trends, competitor activities, and advertising campaign efficiency, informing strategic decisions for client accounts.
  • Provided full-service client support, including consulting, coordination, and technical assistance, ensuring seamless project execution and high client satisfaction for all sponsorship initiatives.
  • Collaborated cross-functionally with production teams, designers, and PR specialists to create and edit compelling advertising materials and copy, ensuring brand consistency and message effectiveness across diverse campaigns.
  • Prepared complex tender documentation and strategic proposals, contributing to successful bid submissions and the acquisition of new business opportunities within the competitive advertising landscape.

Education

Electrical Mechanics

National Technical University of Ukraine Kiev Polytechnic Institute (NTUU KPI)

Sep 2008 - Aug 2014

Certificates

Galileo Software Training

TNS in Ukraine

Aug 2014

Markdata Media Workstation Training

GfK Ukraine

May 2014

Languages

Ukrainian , Russian , English

Skills

Marketing & Advertising

  • Sponsorship Campaigns
  • Advertising Strategy
  • Campaign Management
  • Media Planning
  • Market Analysis
  • Competitor Analysis
  • Advertising Materials
  • Copywriting
  • Brand Visibility
  • Client Acquisition
  • Tender Preparation

Client Relations

  • Client Management
  • Client Consulting
  • Technical Support
  • Relationship Building
  • Full-Service Support
  • Stakeholder Engagement

Data & Analytics

  • Data Analysis
  • Analytical Reporting
  • Media Intelligence
  • Market Research
  • Performance Optimization
  • Efficiency Analysis
  • Markdata Media Workstation
  • Galileo
  • Super Nova
  • Ariana

Software & Tools

  • MS-Office Suite
  • Google AdWords
  • Google Analytics

Project Management

  • Project Coordination
  • Document Management
  • Cross-functional Collaboration

Interests

Hobbies

  • Playing guitar
  • Hitch-hiking
  • Snowboarding
  • Longboarding

Sports

  • Running (Kyiv City Marathon)

Self-development

  • Reading self-developing books
  • Literature
  • Films